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Celebrating Over 20 Years in Business

We are more than just software developers, we are lot service providers with over 25 photographers/videographers in the field shooting hundreds of vehicles a day. We know the challenges dealerships face in getting photos and videos on the web and the importance of reducing time to market.

We have not only created an easy way to produce quality merchandising videos, but have developed software that maximizes employee production while reducing time to market. Let us share with you our years of experience in vehicle merchandising and our cutting edge video production software.

Interested in working with us?
Whether as an employee or an independent affiliate in your area, we would love to hear from you.

Meet the Dealer Vision Team

Creative Brains

At we have assembled a dedicated team of professionals committed to our customer's success.


Michael Sanders


Since 1997


Josh Malkin

Data Operations Manager

Since 1999


Carl Rinderneck

Business Development Manager

Since 2005


Justin Raffaniello

Video production Manager

Since 2006


Matthew Taylor

IT Director / Senior Software Developer

Since 2007


Kris Souza

Sacramento Area Field Manager

Since 2013


Anna Turner

Office Manager

Since 2017


Alan O'Kelly

Senior Software Developer

Since 2017


Brandon Garcia

Digital Media Editor

Since 2017

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